Marketing Manager
Venesky-Brown’s client, a public sector organisation with various locations across England, is currently looking to recruit a Marketing Manager for an initial 4 month contract on a rate of £21.15/hour PAYE – working 36 hours per week. This role will be remote / hybrid working from one of organisations offices, London, Portsmouth or Swindon.
Responsibilities:
– Deliver marketing plans against key objectives in the organisation’s Corporate Plan including increasing our relevance and brand awareness; and encouraging people.
– Support the Head of Marketing and Senior Marketing and Brand Manager in the development and delivery of strategic plans for brand and marketing, incorporating audience development and creative delivery in order to increase audience reach and awareness.
– Support the Head of Marketing and Senior Marketing and Brand Manager in the delivery of organisation’s work in encouraging Active Participation as part of our Future Strategy.
– Support the expansion of an audience-led approach to public engagement across the organisation underpinned by a strong brand proposition and in-depth customer insight and analysis.
– Support the Marketing Team, ensuring team members work collaboratively within the Public Engagement group and build trusted and positive working relationships across the organisation to source, create and share compelling content.
– Identify engagement opportunities and work with key partners, funders, stakeholders and creative suppliers to drive campaigns and progress brand partnership opportunities.
– Work with the Marketing Team and colleagues across Public Engagement to deliver brand and marketing campaign plans that are inspiring, relevant and impactful
– Support the Head of Marketing and Senior Marketing and Brand Manager in developing and refreshing the organisation’s visual identity
– Work with colleagues across the organisation to deliver strategic insights and ideas as a result of market research, communications monitoring and campaign implementation
– Deliver multi-platform, integrated and cost-effective marketing and communications plans, working with teams across Public Engagement to promote key projects and programmes.
– Ensure that the organisation attracts new and diverse audiences, especially through embedding and developing the Audience System, and rolling it out to the wider sector
– Work with the Senior Brand & Marketing Manager and the Photographer (Marketing) to develop an effective approach to people photography, which captures the environment and highlights the impact of the organisation’s work, particularly on people and communities.
– Enable key stakeholders and partners to create their own brand content through providing assets, guidelines and templates
– Ensure we have the policies in place to effectively collect and manage data about our audiences and stakeholders, and to manage risks to our reputation and brand
– Work with colleagues to deliver multiplatform products, including the CRM and Digital Asset Management systems, which improve our understanding of customer interaction, enhance engagement and improve conversion
– Manage resources within budgets, meet and achieve continuous improvement in productivity and professional excellence across the Marketing team.
– Carry out any other relevant duties required by the organisation.
Essential Skills:
– Previous experience in a similar marketing role
– Experience of delivering integrated, audience-led marketing and engagement strategies
– Experience of successfully motivating a high-performing team
– Demonstrable experience in managing audience development and market research programmes
– Experience of managing competing priorities, workflows, briefing processes and successfully delivering projects to completion
– Experience of managing brand and proposition development; overseeing awareness building and monitoring
– Experience of quality assurance and risk management
– Proven experience of developing and managing budgets and procurement of content, creative and media suppliers
– Experience of working within the heritage, cultural or not-for-profit sector
– Excellent communication skills – ability to build solid relationships and network effectively internally and externally
– Proactive and resourceful with the ability to implement tactical marketing at speed and make maximum use of limited resources
– Knowledge of applications and benefits of current and emerging engagement and marketing channels
– Ability to translate analytical evidence into actionable insight
– Proven ability to influence and build relationships and work collaboratively
– Exceptional problem-solving skills
– Strong creative judgement and ability to inspire excellent visual output and translate brand proposition across different platforms.
– Deliver results to agreed targets through appropriate and cost-effective campaigns
– Expertise in data handling and data management.
– An understanding of the heritage/visitor attractions sector
– Ability to deliver commercial goals
If you would like to hear more about this opportunity please get in touch.
Responsibilities:
– Deliver marketing plans against key objectives in the organisation’s Corporate Plan including increasing our relevance and brand awareness; and encouraging people.
– Support the Head of Marketing and Senior Marketing and Brand Manager in the development and delivery of strategic plans for brand and marketing, incorporating audience development and creative delivery in order to increase audience reach and awareness.
– Support the Head of Marketing and Senior Marketing and Brand Manager in the delivery of organisation’s work in encouraging Active Participation as part of our Future Strategy.
– Support the expansion of an audience-led approach to public engagement across the organisation underpinned by a strong brand proposition and in-depth customer insight and analysis.
– Support the Marketing Team, ensuring team members work collaboratively within the Public Engagement group and build trusted and positive working relationships across the organisation to source, create and share compelling content.
– Identify engagement opportunities and work with key partners, funders, stakeholders and creative suppliers to drive campaigns and progress brand partnership opportunities.
– Work with the Marketing Team and colleagues across Public Engagement to deliver brand and marketing campaign plans that are inspiring, relevant and impactful
– Support the Head of Marketing and Senior Marketing and Brand Manager in developing and refreshing the organisation’s visual identity
– Work with colleagues across the organisation to deliver strategic insights and ideas as a result of market research, communications monitoring and campaign implementation
– Deliver multi-platform, integrated and cost-effective marketing and communications plans, working with teams across Public Engagement to promote key projects and programmes.
– Ensure that the organisation attracts new and diverse audiences, especially through embedding and developing the Audience System, and rolling it out to the wider sector
– Work with the Senior Brand & Marketing Manager and the Photographer (Marketing) to develop an effective approach to people photography, which captures the environment and highlights the impact of the organisation’s work, particularly on people and communities.
– Enable key stakeholders and partners to create their own brand content through providing assets, guidelines and templates
– Ensure we have the policies in place to effectively collect and manage data about our audiences and stakeholders, and to manage risks to our reputation and brand
– Work with colleagues to deliver multiplatform products, including the CRM and Digital Asset Management systems, which improve our understanding of customer interaction, enhance engagement and improve conversion
– Manage resources within budgets, meet and achieve continuous improvement in productivity and professional excellence across the Marketing team.
– Carry out any other relevant duties required by the organisation.
Essential Skills:
– Previous experience in a similar marketing role
– Experience of delivering integrated, audience-led marketing and engagement strategies
– Experience of successfully motivating a high-performing team
– Demonstrable experience in managing audience development and market research programmes
– Experience of managing competing priorities, workflows, briefing processes and successfully delivering projects to completion
– Experience of managing brand and proposition development; overseeing awareness building and monitoring
– Experience of quality assurance and risk management
– Proven experience of developing and managing budgets and procurement of content, creative and media suppliers
– Experience of working within the heritage, cultural or not-for-profit sector
– Excellent communication skills – ability to build solid relationships and network effectively internally and externally
– Proactive and resourceful with the ability to implement tactical marketing at speed and make maximum use of limited resources
– Knowledge of applications and benefits of current and emerging engagement and marketing channels
– Ability to translate analytical evidence into actionable insight
– Proven ability to influence and build relationships and work collaboratively
– Exceptional problem-solving skills
– Strong creative judgement and ability to inspire excellent visual output and translate brand proposition across different platforms.
– Deliver results to agreed targets through appropriate and cost-effective campaigns
– Expertise in data handling and data management.
– An understanding of the heritage/visitor attractions sector
– Ability to deliver commercial goals
If you would like to hear more about this opportunity please get in touch.
